Thursday, December 19, 2013

Design In Berlin: Styling For 'Fashion For Home'




This Monday I have told you about our great design blogger tour to Berlin in THIS post. Today I want to continue with the design story from the German capital by showing you one of the highlights: Our styling challenge for Berlin based 'Fashion for Home'

Some of you know that I am a fan of 'Fashion for Home' - for example, my coffee table is from one of their collection and I blogged about it HERE. It was a frosty Friday morning when we set off to go to their showroom in Berlin-Mitte. I need not mention that I had a terrible cold and literally no voice at all, but I fought my way through a crazy snowstorm in Berlin (see the breakfast pic) and arrived a tad exhausted at the showroom. Luckily, the folks of 'Fashion for Home' prepared a great and festive breakfast for us all and one of the founders, who founded the company as fellow students back in 2009, gave us an introduction to the brand's beginning and philosophy. Key beliefs of this brand are design for every budget and environmentally friendly processes. 


After the introduction we were challenged as stylists. Our group was split into two and I teamed up with Emma of Emmas Designblogg, Desiree of Vosgesparis and Anna of La Maison d'Anna G. We decided to style up a real-life setting of a dining room. The other group opted for a product styling with various home accessories. We were lucky to work with a professional photographer and what I like in particular about such styling challenges is that we get to do everything from A to Z in a short time - we have to come up with an idea and a concept, find the best spot, ascertain the light, source the furniture and props, brief the photographer, style, restyle, double check the shots, discuss, change and then signing the final shot off.

Now even though both our stylings are totally different, I could not decide which one I like more. Our styling has a more real-life setting, whereas the other one is a more catalog like product styling. Do you have a favorite?

Photography: Final styling shots via 'Fashion for Home', rest by Igor Josifovic
This post has been brought to you in collaboration with 'Fashion for Home'

19 comments :

  1. Das musste wahnsinnig viel Spaß gemacht haben:) Fashion for Home kennt man natürlich! Waren sie nicht einer der ersten online Shops mit Designer Möbel und Accessoires in Deutschland? Ich hatte die Solaris Pendelleuchte bis ich eine Bolia gekauft habe;))

    Ich finde das erste Bild schöner, obwohl das zweite auch eine super Idee ist;)
    Difficult choice!

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    1. Vielen Dank, Kasia! Das freut mich total! Und ja, Fashion for Home kennt man tatsächlich in Deutschland, ich finde auch, die haben echt schöne Möbel zu tollen Preisen. Hab ja selbst dort schon eingekauft.

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  2. So much fun to get to do your own styling. I would so love that too. Both shots are beautiful. My favourite is number 1. Love that 'green' living canvas. x

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    1. Thank you Geraldine. Obviously I had to add some 'Urban Jungle Bloggers' vibe to our styling:-)

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  3. I have a demonic stare in that first pic Igor ;-) Cool post. It was a fun morning with the guys at Fashion For Home! And yep, they put on a wonderful breakfast spread. It was also brilliant to see Holly there too :-)

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    1. You are my demonic blogger friend:-) And meeting Holly was one of the highlights indeed!

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  4. You guys are really having a great time in doing this (and it was snowing outside!!!!) Love number 1 :-) have a lovely day Igor xxi.

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    1. Merci mon amie! Suis heureux que tu aimes la première photo - tu vois le coin 'Urban Jungle Bloggers' dedans, quoi? LOL

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  5. You should know I'm always a bit jealous to read your posts Igor.. such a great time and so much inspiration only by talking and coexisting with all these fabulous people ^^

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    1. S'euxaristo Eleni mou!! We do have lots of fun together, it is a very great group of inspiring people! I am a lucky guy!

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  6. Love number 1. The table was set beautifully and we can see it's snowing outside. :)

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  7. Die Bäume sind so toll! Bei mir sind sie auch letzte Woche eingezogen. :)))

    Liebste Grüße
    Eva

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    1. Tolle Deko-Idee!! Sehen recht skandinavisch aus, finde ich!

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  8. I like both but I relate more to the one you did. Job well done!

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    1. Thank you very much, Lisa:-) I am happy with our work!

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  9. Thanks for this post Igor! So unique from one another - we are so pleased and admiring of your styling skills. And it was such a pleasure to have you over - you are welcome always :)

    Warm wishes to you and your loved ones for this holiday season!

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  10. Ha. The boys have been put to work again... how lovely to see images of Gerard and well sone on the styling. But where was Holly????

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    1. She was the professional in the background - she kept an eye that everything works well. Ok, most of the time she was looking for her iPhone that she left somewhere in the showroom LOL

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