Wednesday, May 27, 2015

How To Create A Moodboard


Yesterday I presented my first moodboard ever on my Facebook page and Instagram account. It was a little collaboration with Farrow & Ball including a giveaway - so if you need 10 liters of good Farrow & Ball paint of your choice, make sure to leave a comment HERE. When I was asked to do the moodboard I felt challenged - because I have never done a moodboard but I admire all the talented people out there who manage to pin down their ideas in a visual and inspiring moodboard. So this was reason enough to take on the challenge!

The starting point was quickly set - I had a certain collection of images in mind that I had pinned over the past few weeks on my Pinterest account. I recalled that they all had a similar vibe - an earthy, slightly moody, slightly boho touch. The dominating colours were darker hues of blue and earthy tones like terracotta, clay and raw leather. These images also symbolized my love for ceramics, for handmade pieces, the perfection in the imperfection. I had a story in mind of a life we create with our hands, made from the soil we walk on. It is a feeling of being rooted, belonging to where you are, and creating with your hands. This story unfolded in my mind when I settled down to start the moodboard.


Then I started collecting pieces that I had at home. Images, ceramics, stones, felt swatches, dried flowers, driftwood, twine, bowls and a the lids of three little paint pots by Farrow & Ball - I opted for the colours Stiffkey Blue, Cook's Blue and Book Room Red. I laid out everything on a white cardboard and started shuffling and removing pieces. This is the really fun and interesting part. I felt challenged and that was the point when I asked for some professional advice by my dear friend, fellow blogger, trend expert and moodboard genius Gudy Herder of Eclectic Trends.

She was a wonderful mentor giving me helpful advice how to bring my moodboard to life. I worked on and voilà - I felt I accomplished the task. It is not perfect but my perfection lies in life's imperfections. And I am happy about it!

If you like moodboards too and feel inspired, I have great news: Gudy is sharing her knowledge in an e-course as of June 2015. I have already enrolled to follow the e-course and master my moodboard skills. You can find all relevant information HERE. And if you sign up for the Eclectic Trends newsletter, you might get the chance of a discount for the e-course - sign up HERE.

See you in the e-course!!

Photography: First image by Igor Josifovic, others by Gudy Herder

11 comments :

  1. Igor, your moodboard looks great! You have a good sense of using color and materials... and that, for the first time! Lots of greetings from Netherlands,
    Marloes

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    1. Thank you so much Marloes!! It was a very fun experience and I learned above all that a moodboard takes time - it's nothing you create in 30 minutes!

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  2. A fantastic moodboard Igor! I love the colours and textures it evokes. Thanks for the link to Gudy's e-course too - it looks really interesting x

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    1. Thank you very much, Abi!! It was pretty fun making it and I am excited to learn more in Gudy's e-course. Maybe I'll see you there!!

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  3. Love your moodboard, Igor, especially that pattern in the centre. Is that a piece of fabric or a print? I also love the moodboard in the third image. I think it's the large botanical leaves that especially appeal to me; I have been slightly obsessed with those in the last weeks.

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    1. Thank you Lisa!! The pattern in the center is a batik pattern on a very soft paper. I saw it once in a shop where it was sold as a high-end wrapping paper but I though of framing it actually:-) And I love Gudy's moodboards too! In fact I will attend her e-course as I want to learn a bit more about the technique behind it!

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  4. You are such a talented Mr. Happy! Your colour choice and materials are sublime, they speak about you and your style perfectly and the F&B paintings are matching so well!
    Thank you from the heart for the lovely shout out! And it's going to be great to have you on the course!! Un abrazo, amigo mio! xx

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    1. Thank you my dear - well I can certainly say I was influenced by you and your creativity. Looking forward to learn more in the e-course!!!

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  5. Well done Igor - and getting the thumbs up from lovely Gudy as well ;-))

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  6. Love how there's not a green plant in sight! Refreshing ;) and a very true Igor-style you got going on! And congratulations Gudy on the wonderful moodboard e-course! Loved the introduction video, so I might sign up ;)

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  7. Ich liebe!!! Moodboards! Danke für die Tipps! LG Kathrin

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