Last week I experienced two revelations at once. I received an invitation to a design pop-up store opening in Munich, and despite the 35 degrees Celsius on that day, I headed to the stated address after work with much perspiration (I am sorry but it's true!). Up to then, my notion of pop-up store was that they are mostly raw and edgy, urban to the bone and temporary in their existence. Revelation number one was the Munich is different. Even when it comes to pop-up stores. The address was the rather noble Ludwigpalais in the city center and so was the pop-up store - very noble and classy. No raw concrete walls, no dusty corners. Rather sleek surfaces and champagne flutes if you know what I mean.
The second revelation was that even high-end design can be presented in a pop-up store. Especially if that temporary stage is placed in a renown local design store like the Kröncke showroom in Munich and curated by a professional interior designer like Robert Stephan, founder of the online design platform edition20.
The pop-up store encompasses contemporary and mid-century design classics for aficionados who love timeless design and a dash of sophistication for their happy home. Big names such as Agape Casa, Gubi, Cherner Chair Company or William Haines are part of the sale exhibition and the entire setting was completed with the art work by British artist Jon Groom.
As you can see, it was a great evening full of amazing design and marked by posh guest, high temperatures and fun chats with some of my local blogger friends. So if you are in Munich or happen to come for a visit anytime soon, don't miss to pop into the pop-up store and indulge in fine design.
edition20 pop-up store, Ludwigpalais ℅ Kröncke, Ludwigstrasse 8, Munich
Photography by Igor Josifovic, photo 3, 4, 5 & 9 by Ben Ranft
